About us

NBI Nordic Beauty Import Ltd is privately owned import and brand management company. Our main focus is distributing innovative beauty brands to the Nordic and Baltic regions, including Finland, Sweden, Norway, Denmark, Iceland, Estonia, Lithuania and Latvia.

We concentrate on building brand value, and making all our products must have items by using effective marketing methods and our extensive network within the regions.

We build long-term relationships with our channel partners by adding value through excellent customer service, short and reliable delivery times and continuously sourcing excellent bestsellers with the right price. We have over 3000 happy doors in the Nordics and Baltics, including over 1000 beauty salons.

For the brand owners, we guarantee tremendous increase in the brand awareness and brand value, stable and rapid sales growth and very trustworthy partnership, build on mutual understanding.

The Nordic Beauty Import principles:

  • Innovation – constantly look for innovation for our portfolio, customers and operations.
  • Brand first strategy – find and promote the right brand, and the rest will follow.
  • Markets – focus on markets where you know your sales channels and end customers.
  • Products – if you don’t desire it yourself, don’t sell it.
  • Honesty – good business is all about everyone being happy and successful.




Modernize the way you make up!

beautyblender is the world’s first elliptically shaped, non-disposable, high definition cosmetic sponge applicator. Available with many other professionally-inspired additions, too!

beautyblender ensures edgeless, streak-free application with minimum product waste. Naturally-based, custom blendercleansers maintain the integrity and prolong the lifespan of beautyblenders.

Available in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway & Sweden.



Sensitive and traceless hairband your hair will fall in love with!

Due to its peculiar shape, invisibobble does not leave a kink in the hair. invisibobble is worn with minimal pressure around the ponytail while still sitting firmly in the hair.

invisibobble can be worn throughout the day, regardless of whether you are working out at the gym, in the water, taking a nap, at the office, or simply relaxing at home. Additionally, it can be worn as a stylish bracelet.

Available in Estonia, Finland, Latvia, Lithuania, Norway & Sweden.


The Konjac Sponge

The Konjac Sponge Company

The original and best Konjac Sponges with the purest Konjac and mineral rich extracts are the ultimate in natural, effective skin care.

Facial puff sponges with mineral extracts for perfect complexions, 6 wave designed bath sponges for an all over deep cleanse, and our innovative, soft exfoliating facial cleansing cloth, shaped just like an angel. Our pure Konjac is free from chemicals, colouring, additives and irritants.

Deeply cleanse, exfoliate and detoxify skin for a radiant complexion.

Available in Estonia, Finland, Latvia, Lithuania, Norway & Sweden.



Tangle Teezer

Take your professional beauty treatement home with you!

It’s a super smooth detangling hair brush that works the minute hair is lathered and rinsed. Glides through wet, vulnerable and colour treated hair with no pulling, tugging or yanking.

Hair peace at last!

Available in Belarus, Denmark, Estonia, Finland, Latvia, Lithuania & Sweden.



Color Wow

A complete range of new technologies that resolve problems associated with color-treated hair, including dreaded root, and amp up the “wow factor!” everyday.

Color Wow Root Cover Up refreshes highlights, covers dark roots or camouflages gray roots instantly, without peroxide! Color Security Shampoo keeps color and highlights looking fresh, sparkling and bright, gently and sulfate-free. For best results, always use with Color Security Conditioner formulated for a protective, high-gloss finish. And don’t forget the Color Wow styling products!

No more roots… Ever! No brassiness, dullness or fading! No dry or dull texture!

Available in Estonia, Finland, Latvia & Lithuania.



The Original MakeUp Eraser

The magic of this cloth is in the weave of its fabric. MakeUp Eraser removes 100% of your makeup with water only, including waterproof mascara, HD makeup and much more!

Non-abrasive and gentle MakeUp Eraser is easy to use, just add some warm water and use circular motion! Reusable MakeUp Eraser is machine washable up to 1,000 washes and eliminates the need to buy disposable products to remove your makeup.

Save money and live chemical free with MakeUp Eraser!

Available in Estonia, Finland, Iceland, Latvia, Lithuania & Norway.

From 2017, available also in Denmark and Sweden!



Press records coming soon!

Our effective marketing methods and extensive network within the regions have resulted in the fame and wide press coverage of our products.

As the brand awareness and brand value of our products are increasing all over the Nordics and Baltics, we continue promoting the brands and making all our products must have items.


NO Det Nye 11.2015 LT Panele 6.2015EE Cosmopolitan 9.2015NO Elle 5.2015


Marketing and Sales (Nordic Region)

Johanna Heimonen

Sales (Finland)

Marika Kontio

Salon and SME Sales

Mari-Liis Tomson

Partners and Corporation related topics

Janne Nyrhinen

Social Media and Blog contacts

Laura Parviainen

Call us



NBI Nordic Beauty Import Oy

Eteläinen Makasiinikatu 4 A 6
00130 Helsinki